Budget Cuts! Cutbacks! Belt-Tightening! The Economy!
Do you find that booking your shows in schools is a hard job and getting harder all the time? Printing and sending your promotional material to the people who make the decisions costs thousands of your hard-earned dollars for - design - graphics - supplies - printing - mailing lists - labels - wages, and the most important expenditure of all, - YOUR TIME!
LET AED DO THE JOB FOR YOU!
REMEMBERÉ
WHEN THE GOING GETS TOUGH, THE TOUGH ADVERTISE!
Here are some great reasons to place your ad in the AED:
1. Direct mailing to more than 5500 PTA/Principals
Place a FULL-PAGE or HALF-PAGE AD in one of the most powerful tools in the US for promoting your shows! Put your ad into the hands of more than 5,500 PTA members and principals of elementary and middle schools in the Northeast. Also, the AED will be given out free-of-charge at several major showcases during the coming year, giving your company even more exposure.
2. Don't be a throwaway!
Schools and PTA's receive hundreds of flyers each yearÉmany end up discarded, lost, or buried in a huge pile of papers on the wrong desk. By listing your program in the AED you will be part of a major resource for thousands of schools. The first rule of marketing is that your name only "registers" when your target audience sees it in several places. Let the AED get your information out in a way that is cost-effective, highly significant and widely circulated. You can't afford NOT to be a part of the AED.
3. Great for block booking and tours
The target area of the AED is one of the most densely populated in the US with thousands of schools within a four-hour driving radius of New York City. The Directory will be sent to over 5500 select schools in New York, New Jersey, Massachusetts, Rhode Island, Connecticut and Eastern Pennsylvania.
4. You'll get a FREE WEBPAGE on the popular AED WEBSITE
When you place your ad in the AED, you'll get a FREE page in the ONLINE DIRECTORY as well. It includes a photo, a quote, a description of the show, contact information, a direct link to your web page, and several other links of your choosing such as YouTube, MySpace, etc.
5. Web-savvy promotion of the AED
The AED will be promoted widely online and through Google Ads by our new SEO/SEM manager, Michael Cherry. (That means that we now have super-cool Search Engine Optimization/Search Engine Marketing guyÉyou may not think you need one, but you do!)
NEW FOR 2008-2009!
1) The AED is now in Full Color!
2) This year you can control your free online page
and update it as often as you wish!
3) 5500 AED Postcards will be sent to the ENTIRE MAILING LIST
in January 2009 as a reminder to visit www.artsinedshows.com
and book shows for Spring 2009 and Fall 2010
4) FULL-PAGE & HALF-PAGE adsÉon a first-come, first-served basis
5) Listing Only Ads - 4 lines for artists new to the AED to try us out!
FEES:
Full-page, full-color ad: Your camera ready ad - $725.00**
Half-page, full-color ad: Your camera ready ad - $525.00**
Listings only: 4 lines of text - $225.00
For the above fees your camera-ready ad in full-color will be printed and mailed to more than 5,500 schools and distributed at showcases around the US. ALSO, a special web version of your ad (that you control) will be uploaded to the AED websiteÉyou can then update it as often as you wish during the year. And, don't forget, new for 2008-2009, an additional full-color postcard will be sent to the entire 5500 school mailing list in January of 2009 as a reminder to visit the AED website!
Not Camera ready? Need help designing your ad? Let our professional graphics department help you design your ad for an additional fee of $295* for full page ads and $195 for half-page ads, all in full color. Send us the photos and copy and we will design a full-color ad for you!
** Please note that any graphic work (including logos, design, graphics, etc.) is only for use in the Arts in Education Directory unless other arrangements are made in writing with our graphics director, Michele P. Pattwell
The Technical Jargon:
Each Full page ad is 81/2" x 11" paper in full color, Half-page ads are 8 1/2" x 5", also in full color. The AED is printed on 80 lb. stock paper with a FULL COLOR 100 lb gloss cover.
Please send artwork on a 100 MB Zip Disk or a CD ROM formatted for Apple Macintosh. We accept files created in Adobe Photoshop, Illustrator or QuarkXpress. Please use the following formats: TIFF, EPS, or PDF. Files submitted in Corel Draw must be in PDF format. Files created in Microsoft Publisher are unacceptable. Remember to embed all fonts and use 300 dpi. If you wish to email your ad, please compress your file before emailing it using Stuffit or DropZip. Be sure to leave 1/2" clear margin on all sides.
Space is limited - The next AED directory will be mailed in mid-August 2008. Now is the perfect time to reserve your ad. Please complete and submit the application below so that we can reserve a spot for you. All requests will be accepted on a first-come, first-served basis. DonÕt be left out! You can't afford not to advertise in the AED!
All ads, graphics, text and payments must be received by ArtsEcho no later than Friday, June 13, 2008. Material received after that time will be refused and returned to the sender unopened unless previous arrangements are made in writing with ArtsEcho.
Please don't delay.
For more information, call ArtsEcho at 800-341-3585 or email us at info@artsinedshows.com Please email technical questions directly to Ms. Pattwell at mpapava@optonline.net.
ArtsEcho reserves the right to refuse any ad that is suggestive, in bad taste,
of poor quality, or not up to the standards of the AED.
